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Welcome to A Friendly Bread! A Friendly Bread is a Baltimore-based bread company that provides naturally leavened, chewy, crusty bread in all kinds of delicious flavors. A Friendly Bread is like your neighborhood milkman: you just place your order and we deliver on a route twice a week. For a growing number of apartment buildings, we deliver right to the front desk. For everyone else, we deliver to a wine store or other friendly community business right in your neighborhood.
Lane Levine, the owner/operator/baker of A Friendly Bread, started baking bread nine years ago in California when his favorite pickup spot for challah, Los Bagels, was closed on the day he needed it (Christmas Eve. It was a bakery owned by a Jewish and Catholic couple). He summoned the decades of experience that his grandfather had developed in baking for friends, and made challah for shabbat dinner. A few years later, Lane took up the challenge of baking sourdough - a difficult process with natural fermentation and wet, unwieldy dough - and became hooked.
Lane gathered a team of 5 taste testers, who provided feedback on two flavors per weekend for two months. Not all breads turned out great. Not all flavors made it. But in general, it was a "go". One of the comments in the feedback form from Lane's husband David on a particularly engaging but gentle loaf was that it was "a friendly bread". Hence, the name.
In July of 2017, Lane started selling bread out of his house to family, friends, neighbors, classmates, co-workers, his dentist, and other excited customers. People had fun coming to pick up the bread in the different flavors that came out each week. People kept saying how much they liked to share the bread with others. It went well. So now he bakes out of B-More Kitchen, a shared commercial kitchen for food startups. It's fun. His business school classmates have helped him figure out how to market to you. He quit his full-time job at Sinai Hospital, where he was born, to build A Friendly Bread. Is a website an OK place to tell everyone how scary that is?